Channel Learning and Readiness (CLR) is often used interchangeably to describe sales training and sales-readiness. But what does CLR really mean in practice?
Channel Learning Explained
In simplest terms, channel learning is sales training. This type of training should include detailed, up-to-date information about the customer, company, product, industry, and what sales techniques work best.
Channel learning ensures that independent sales reps, distributors, and retailers fully understand and retain product knowledge information, which is vital for selling more products.
What is Channel Readiness?
Readiness involves making sure that sales reps possess the skills and knowledge for a successful customer conversation.
To have a valuable conversation, they need the most up-to-date information about the product, company, and value propositions. Online training offers the perfect platform to store this knowledge, especially when connected with channel partners. With all partners on the same platform, it becomes easier to get sales reps ready to sell.
How BlueVolt Empowers Customer Partners with CLR
In the trades industry, CLR is a solution that prepares channel partners to amplify brand messaging and increase sales. It is important that companies instill a CLR process that supports training and partner connections.
BlueVolt successfully links channel learning and readiness together with an extensive network of 5K+ industry partners. This network, which BlueVolt calls the Sharing Network, offers a unique opportunity and platform in which companies can instantly update their channel partners about key product details.
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