Investing in training and eLearning seems counterintuitive for channel marketers, but eLearning is the new marketing.

For manufacturers depending on distributors, retailers, buying groups, and contractors to sell their products, they must be strategic when marketing their brand message.

Werner Co.’s strategy, for example, includes BlueVolt’s platform as a place to market their products and train everyone in their channel on key selling points.

In this brief video, EJ Fromer, Marketing and Learning Content Manager at Werner Co., discusses the benefits of providing product training.





How to Move Training Forward with BlueVolt

Like EJ says in the video, adding more training takes time but reduces cost overall, onboards channel partners faster, and enables distance training capabilities.

For current BlueVolt customers who need support creating training materials faster, reach out to your Customer Success Manager and ask them about our course creation services. You can even check out this blog to see what our Course Creation team built for Rexel.

Not a BlueVolt customer yet, but wondering how your organization can improve your distance training capabilities? We can help!


Please write in your questions below with your information, then one of our team members will reach out shortly with answers

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