What is gamification?
Gamification is exactly what it sounds like: adding game-style incentives to everyday activities to make them more engaging and enjoyable. When used at work, gamification not only increases the fun factor, but also employee productivity: studies show that 90% of employees claim they’re more productive at work with gamification, according to a 2023 Zippia article. There are many benefits to incorporating gamification into your training program, including:
Integration into online platforms
Gamification is easy to incorporate into your Learning Management System (LMS). For example, with the BlueVolt platform, you can use leaderboards and progress bars to motivate learners, and $BlueBucks or completion certificates as a tangible reward for completing their tasks.
Within courses, our Creative Services team recommends using interactive components and quizzes to keep learners engaged—when learning feels like a game, it’s much easier to complete than when it feels like a chore.
Personalized learning journey
Gamification makes learning feel more like a journey than a textbook—with the encouragement of progress bars, completion certificates, or $BlueBucks, it feels like there’s always a milestone to reach for, rather than an endless road of content. Learners can go at their own pace and complete elements on their own time.
Community engagement
With elements like leaderboards, gamification can foster a healthy sense of friendly competition. Some companies choose to push this even further by rewarding their top learners with a tangible prize, giving employees something to work towards. Even non-competitively, it can create a feeling of community when everyone is completing the same tasks.
Conclusion
Gamification is a good strategy to incorporate into your company’s learning program—when learning is fun, learners stay engaged and motivated. Not only is this good for learners, but it’s good for companies: companies that use gamification are seven times more profitable than those that don’t, whether these elements are incorporated with employees or customers.
Reach out to us here to learn more about how to incorporate gamified elements into your learning strategy.
Source: 25 Gamification Statistics [2023]: Facts + Trends You Need To Know - Zippia
