June Social 19-28 (5)

Over the past few months, we’ve been releasing tips on forming a winning course development plan, straight from the BlueVolt Creative Team. In case you missed any: 

  1. Create a plan. Keep strategy in mind—how can you use training to support upcoming product launches, sales goals, or current performance gaps? Remember to leverage your existing assets, create a budget, involve relevant stakeholders early on, and consider the needs of your audience.
  2. Gather assets. Utilize PowerPoint decks, sell sheets, whitepapers, case studies, manuals, websites, instructor-led training assets, or videos to pull information and support your training plan.
  3. Identify audience. Consider your learners’ current knowledge and areas for growth, as well as what motivates them to pursue training. When do they like to take their training—scheduled or on-the-go?—and how do they prefer to receive information?
  4. Develop learning objectives. Keep these concise; you only need three or less. Consider what information is necessary, and what is simply nice to know. Define measurable outcomes and use your objectives to drive your assessments.
  5. Create a strong outline. As you build your first course, remember to structure it around your objectives, include engaging elements like activities, and collaborate with all stakeholders to ensure full coverage.
  6. Construct a storyboard. Consider your audience’s attention span and aim for a 5-7 minute seat time. Include onscreen text and voiceover, and enhance with media such as images, videos, etc. Use this storyboard to gain early stakeholders’ approval.
  7. Craft interactive activities. For example, use clickable items for product features, incorporate a timeline with a sliding selector, use buttons to represent product lines, or include selling scenarios for interactive feedback.
  8. Integrate knowledge checks. Focus on aligning questions with your course objectives to reinforce key points throughout the course. Consider using different types of questions: true/false, multiple choice, multiple response, drag and drop, or fill in the blank.
  9. Write a supporting assessment. Again, vary question types to keep your learners engaged. Keep it simple—if your learners will have sales sheets on hand, they don’t need to memorize detailed specs. Set a limited number of questions; we find that ten is optimal. Finally, use the data you receive from your assessment reports to refine your content based on problem areas.
  10. Market your course. Send email blasts when new courses launch, post on social media, update your University UI to highlight and feature new training, and of course, offer incentives for completing courses. 

For more tips, tricks, and insights, check us out on LinkedIn. To learn more about the Creative Services team, check out our website. 

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