SPEAKERS
SPEAKER BIOS
Patrick Renvoise
Chief Neuromarketing Officer SalesBrain
Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. in 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award winning methodology has been used for the past 17 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE. In November 2018 Wiley published Patrick and Christophe second book titled “The Persuasion Code”. Following on the steps of Daniel Kahneman (2002 Nobel prize recipient) and Richard Thaler (2017 Nobel prize recipient) this book reveals the role of the Primal Brain or the Unconscious Brain in the process of PERSUASION (Kahneman named this brain the Fast Brain or System 1). This book received the Silver Medal of Axiom Marketing books. Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is currently serving as Chief Neuromarketing Officer of SalesBrain.
Hadiya Nuriddin
Chief Executive Officer Focus Learning Solutions
Hadiya Nuriddin has two decades of experience in learning strategy, instructional design, elearning development, and facilitation. She worked in corporate learning before choosing to found her firm Focus Learning Solutions where she's worked with a wide array of companies on a variety of topics. She speaks at events and industry conferences and travels teaching courses for the Association for Talent Development (ATD). Hadiya holds an M.Ed. in curriculum studies, an M.A. in writing, and the Certified Professional in Learning and Performance (CPLP) designation. She is the author of the book StoryTraining: Selecting and Shaping Stories That Connect, published by ATD.
Lisa Ann Edwards
Partner Bloom Technology Institute
Lisa Ann Edwards, leading expert in the field of talent development, possesses a unique skill-set — cultivating excellence in others while delivering tangible results. Her specialized ability to provide measurable return on investment for clients has demonstrated upwards of 251% ROI, and lifted employee engagement nearly 20%. Lisa is the globally acknowledged pioneer and thought leader on Coaching with ROI, a methodology she developed for coaches to deliver measurable and tangible results in a traditionally unmeasured space, elevating the perception, impact, and importance of coaching worldwide. Lisa has presented to noteworthy audiences around the world as a featured speaker at 60+ universities and professional associations. She has authored/contributed to nine books related to coaching, talent management and development. Her current pro bono work includes evaluating the impact of the International Coaching Federation Foundation’s coaching work in collaboration with the United Nations.
Juliana Trichilo Cina
Managing Director Smart Self
Juliana Trichilo Cina is Managing Director of Smart Self Solutions, a Toronto based communications firm. With a BA (Toronto) and MA (Queen's) degree, she has worked in communications, marketing, learning, and business development with experience across private, public, and nonprofit sectors. Juliana is especially drawn to start ups and organizations with seemingly impossible growth goals. She is obsessed with effective communication strategy and has spent her career exploring how to effectively communicate for the most optimized experiences in learning, marketing, behaviour change, business development, idea proliferation, and more. She is acutely aware of the lost opportunities suffered as a result of broken messaging and strives to bring communities together by educating the marketplace on effective communications. Her professional experience includes education standards policy work, strategic organizational planning and solutions, cross-platform marketing, business development, executive coaching, communications-specific adult education, and strategic process overhaul of eLearning, simulation, and gaming development.