Have you noticed those square black-and-white boxes that kind of look like bar codes out and about lately? They’re called QR codes, abbreviated from Quick Response codes, and they are popping up everywhere from t-shirts, to business cards, to cereal boxes.
Car manufacturers originally used QR codes to keep track of parts. Today, they’re an incredibly powerful marketing tool. Anyone with a smart phone can scan the code with the designated app (using their device’s camera), and the information hidden within the QR code appears. Often, it will pull up a website with more information about the product/person/etc., but more and more marketers are getting creative with QR codes.
Manufacturers can take advantage of this trend, using QR codes to teach distributors, installers and even consumers about new products. As we’ve discussed in previous posts, the BlueVolt Learning Management System's (LMS) online universities are a great way to centralize product information and the perfect hub for distributors, sales reps and even end-users to revisit as often as necessary.
So if you’ve invested in an online university or centralized hub for your elearning and product training, try experimenting with QR codes to tell your audience about your courses. For example, try including a QR code on a product’s package. Now, your distributor’s sales staff or the installer just has to scan the code to interact with your content – which could be a product demo, video, PDF, or even the training course on the LMS. QR codes that link to installation instructions or diagrams make it easy for contractors and installers who need quick references while in the field.
This is an especially effective tool for sales reps. Instead of lugging around a laptop to show a product video and following up with an email to deliver the file to the customer, just use a QR code and their smart phone to access a product video on-the-spot and share the link with the customer. Your customers can then scan the code and show the video when training their employees about the product, and so on and so forth.
Integrating QR codes into your elearning program can help ensure a consistent message directly from the manufacturer, which ultimately leads to better understanding of the product and increased customer satisfaction.
Tell us, how would you like to see QR codes used in the elearning industry?