We designed our BlueVolt Learning Management System specifically for our first customers – electricians and other skilled professionals who don’t typically use a computer all day, every day. We left out the time-consuming downloads and frustrating upgrades. Our online Universities are easy to navigate and our courses feature advanced functionality while remaining as intuitive and easy-to-use as possible.
But even with all of this work to make our LMS and elearning as simple as possible, sometimes our customers still need to get things done (e.g. communicate a message or launch a new product) quickly and more efficiently.
In these cases, we highly recommend webcasts for nimble elearning – especially when time is not on your side
We get asked all the time to help create webcasts for our core customers – manufacturers in the trades industries such as building and construction. And in doing so, we’ve picked up a few tips on tailoring webcasts to your audience.
Here are our top seven tips for creating webcasts with your learners in mind:
- Timing: More likely than not, your webcast’s audience is probably busy (aren’t we all?) In the trades, these guys and gals are on the job site or in the warehouse all day. Same goes for a sales force or retail staff. No matter who your audience is, chances are they’re “too busy” to participate in your webcast. So consider scheduling your webcast first thing in the morning or late in the afternoon so the audience has time to rearrange schedules to attend. If all else fails, see Tip #5.
- Keep it short: Because of everyone’s hectic schedules, even if your audience does have the chance to attend the webcast, they won’t have a whole lot of time to actually participate (i.e. learn!) Aim to keep your presentation at about 15 or 20 minutes, with 10 minutes for questions. If you have a lot of material to cover, keep it high level and send detailed information in your follow-up or host a series of webcasts to break up the information in easier-to-digest (and schedule) chunks of time.
- Don’t forget the WIIFM: That stands for “What’s in it for me?” Again, remember your audience doesn’t have a lot of time, so they need to understand that your webcast will provide them with essential information that they care about. If the benefits of attending are clear, you’ll likely get a much better response.
- Expand your promotional reach: Give a quick overview of the webcast to key constituents – perhaps your company’s sales reps, distributors and/or retailers –and ask them to telltheir contacts about the event to maximize attendance. Don’t be afraid to pass out flyers, send an email, make a post on your Facebook page or Tweet, share on LinkedIn and generally spread the word.
- Archive your webcast: Stuff happens. Inevitably, something will come up for some registrants that will prevent them from attending your amazing webcast. Don’t sweat it – just archive the webcast so your audience can participate on their own time. These archived webcasts are also a great way to create quick content for your learning management system.
- Provide contact information: Some attendees may only have time to stay for the actual presentation and not the Q&A. Give them a way to contact you outside of the webcast to ask questions or provide feedback (an e-mail address or Twitter handle work great).
- Follow-up: Send a quick email to thank your attendees for making the time to participate in your webcast, attach any supplemental materials and include a link to the archived presentation. You want to make things as simple as possible for your busy audience so they’ll want to attend future webcasts from your team.