More than 30 percent of revenue made by American companies on the S&P 500 came from foreign markets in 2013, a number that continues to grow year over year. The high volume of sales, coupled with tax benefits and lower operating costs in foreign countries, prompted a record number of American businesses to open overseas offices and join forces with offshore affiliates. However, in an increasingly global marketplace, American companies face a myriad of problems, and chief among these is the language barrier. Despite estimates that nearly 2 billion people will be studying English by 2020, non-native English speakers often struggle when it comes to corporate training and development programs.
What are the issues with non-native learning?
Students face two issues when learning in a language other than their native tongue,
- They can speak, but not read. Language programs focus on the ability to communicate verbally, leaving students functionally illiterate in their second language.
- Technical jargon is never emphasized. While students are conversant in their second language, they lack the vocabulary to follow product training that involves technical or scientific phrases.
Training management software can lessen the burden on your company by delivering educational materials in a language learners can read and understand.
Which companies need multilingual training platforms?
Multilingual elearning management systems benefits virtually any business, including the following.
- Overseas manufacturers –The elearning platform disseminates product training to distributors and international sales teams to create a more knowledgeable workforce. This knowledge benefits your business by making product roll-outs up to 24 percent faster than before, as well as boosting sales numbers. In addition, the training management software serves as a platform for safety and production training within your own facility.
- Distributors –Though manufacturers are more likely to have international locations than distributors, firms operating distribution channels overseas need multilingual training management software to facilitate new product introduction. These training programs contribute to your success by keeping users up to date with the most recent changes to your catalog and delivering product data as needed.
- Domestic operations – Nearly 20 million people in the United States, or approximately 10 percent of the workforce, have little proficiency in the English language. Some of them work at your production facility, distribution center or retail location. Through the adoption of a multilingual elearning platform, you ensure those users have the same access to product training as the rest of your staff.
The learning management system (LMS) sector is a $2.5 billion market, with dozens of large companies vying for your training dollars. BlueVolt stands out because of the flexibility of its platform. While competitors tend to support one or few languages other than English, BlueVolt includes up to 14 different languages. The broad language base permits rapid implementation of your LMS across your sales channels. BlueVolt also provides content development services that include translation of existing content to other languages. This offering, along with BlueVolt's innovative mobile device support and intuitive user interface, gives learners access to an online training solution that's easy to use and on their terms.
BlueVolt continues to be a market leader by adapting to the changing needs of business on a global scale. With custom content for product training, staff development and company initiatives, BlueVolt's training management software sets the bar for the LMS market.
Photo credit: Steve Depolo on Flickr