Learning management systems continue to undergo changes every year, thanks to frequent software upgrades for usability and the integration of new training practices. In response to sales channel evolution in 2015, LMS service providers have modified their platforms in exciting new ways.

Vertical specialization

You can’t be everything to everyone, and in 2016, it’s time to stop trying. Businesses used to look to a single vendor to meet all of their IT or supply needs. However, this age of technological complexity demands deep knowledge of products and services.

Extended enterprises and SMB alike want to do business with a company that specializes in one or two verticals, offering trusted advisors who can tailor a solution to the client’s needs rather than push a generic package of services. One way for salespeople to reach expert status is to have easy access to training and certification opportunities. LMS platforms deliver updated training on various devices and also provide certification programs that help to grow knowledge.


Delivery on mobile

With the ubiquity of mobile devices, it’s no surprise that users expect an LMS to be tablet- and smartphone-friendly. A recent study discovered that more than 48 percent of users would be “more likely” to engage with content via their LMS if they were given the option to do so on a mobile device. Because of the flexibility of the mobile platform, participants are more engaged with materials and also see training as an integrated, rather than outside, task. Engaged learners not only interact with the platform more regularly than their non-engaged counterparts, they also retain more of the information they see or hear.


Speedy and secure cloud technology

Cloud-based learning management systems are now the norm, but cloud technology is not perfect. Users and administrators still face two issues when accessing a cloud-based LMS: speed and security. Even though the United States lags behind other industrialized nations in terms of Internet speed, the first quarter of 2015 saw a 10 percent speed increase in almost every state. This allows for greater use of multimedia content and keeps users from becoming disinterested in material while they wait for it to load.

When Apple’s iCloud was hacked in 2014, the incident led many to believe that cloud computing and storage would never be safe enough for sensitive company data. However, innovations in encryption and firewall technology greatly increased the security of cloud services, and when coupled with a commitment to back-end security by LMS vendors, this means company data is safer than ever.


Hybrid sales techniques

New technologies like GoToMeeting and Skype radically altered the roles of inside and outside sales reps. Companies use remote presentation software to cut down on travel expenses, which has led to the birth of hybrid sales techniques. The hybridized approach requires a different kind of salesperson, one who is both deeply knowledgeable about the features of the product and who has the interpersonal skills to connect with a potential buyer during a digital presentation. It’s vital that you close the skills gap with a strong training program.

The versatility of learning management systems allows companies to adapt to a changing sales channel environment with as little disruption as possible.



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