Consistency of Message through BlueVolt’s Learning Management System
by Kim Oates, on Jan 25, 2012 11:01:44 AM
Do you remember playing telephone when you were a child? Someone would whisper a message to the kid next to him or her and it would continue down the chain, often distorting into something completely different by the time it reached the end of the line. Unfortunately, the same thing can happen with product training.
Picture this – a manufacturer creates a great new product and trains their reps on it. The reps train the distributors, who explain the product to the contractors, installers or end users. Clearly, there is a lot of room for the manufacturer’s message to change, whether it’s forgotten details or mixed up facts.
One solution is to have the training come straight from the manufacturer all the way down the vertical channel. It’s easier than you might think!
With BlueVolt’s LMS, manufacturers can upload a product training course to their online university upon a new product release. The course can include all of the product’s unique features and call out exactly what makes it the best in its category and demonstrate its application. The university can also house all supplemental materials, like sell sheets and brochures. The manufacturer then has the ability to give everyone in the vertical channel access to the individual course or entire university. This means the distributors, sales reps, contractors and end users can all learn about the product directly from the manufacturer. Best of all, because the training is online, materials are available 24/7/365 from anywhere with an internet connection.
One of our customers, Coleman Cable, found that without consistent messaging they were losing sales opportunities due to ineffective communication. After implementing BlueVolt’s LMS, their sales reps were providing consistent information, which resulted in an increase in sales.
Ready to increase the consistency of your messaging? Contact us today!
Photo credit: studiostoer on Flickr