- Manufacturer Broan-NuTone used a BlueVolt university to reach distributors and salespeople with product training.
- By dramatically reducing travel, they were able to reach more partners with a fraction of their previous product training budget.
- Their new solution was up and running in 60 days.
- Reduced training expenses by more than 90%.
Customer Profile: Extensive Product Line and Worldwide Distribution
The world’s largest manufacturer of residential ventilation products and indoor air-quality products, Broan-NuTone also manufactures and markets hundreds of other commercial items. Broan Nu-Tone needs to make salespeople and distributors aware of the features and benefits of these products when talking to customers.
Challenge: How to Replace the Regional Sales Meeting?
George Ebner, Broan-NuTone’s Vice President of Sales, knows that their products require representatives to understand detailed information about product use and installation. No amount of regional sales meetings, binders full of printed product sheets, or training classes worked for his broad and diverse audience of sales professionals.
“People walked away from the training with different ideas about the products,” said Ebner. “We need to put information in black and white terms while reinforcing the information in employees’ minds.”
Solution: 60 Day Implementation
To reduce travel costs and extend their reach to all sales representatives, Broan-NuTone decided to implement an online university with the BlueVolt Learning Management System. They were surprised that it took only 60 days to institute Broan-NuTone University with 13 training modules.
“BlueVolt has the set-up and implementation down to a science. Once we understood the format, it was extremely easy from that point forward,” said Ebner, “BlueVolt is flexible in that we can do as much of the set-up as we want on our own or they can help.”
Result: Product Training Integration With Key Partners
Over 700 inside and outside sales professionals train with Broan-NuTone University on topics such as company procedures, corporate culture, product information, and sales. Select members of the IMARK distribution group also access the Broan-NuTone content, further raising awareness of Broan-NuTone products. Amazingly Broan-NuTone has increased exposure while reducing their cost. Ebner estimates savings on training expenses of more than 90 percent.
“Broan-NuTone University lets us put information in black and white terms, reinforcing the information in employees’ minds both during and after the training.”
Vice President of Sales