Leading an association or buying group, you’re constantly looking to provide more value to your members. Creating a single destination for product training increases both member and supplier sales.
- Become the training hub for your industry - consolidate training and product information from suppliers in one place
- Expand members' product knowledge - easily provide members a full-featured training center funded by suppliers
- Extend suppliers' reach - deliver and track better product training online to more people
What’s your training challenge?
- Providing a central source for all online training
- Members need a simple, inexpensive way to get their training online
- Our suppliers are struggling to get members’ attention
- Everyone’s budget is limited
Following are descriptions of how BlueVolt helps solve specific problems. We use a story format that combines the issues of multiple customers to illustrate our solutions. In every case the names are fictional, but the solutions are real. We are happy to share references from satisfied customers.
Providing a central source for all online training: Jim’s organization was by far, the dominant player in the seafood industry. Members had clamored for a training portal for months, but his organization moved at its usual glacial pace; evaluating solutions, polling members and suppliers, and appointing subcommittees to report back to the board. He got nowhere fast and in the meantime a smaller competitor created its own training program and got a surprising amount of traction with its members. After Jim’s organization lost two members in one month, he contacted BlueVolt and working together quickly launched a branded training center. There was a little heavy lifting initially to upload courses and get the word out to his members, but it only took three months to become the dominant source for training in the industry. Jim seriously doubts he could tell the same story if he had waited another six months to make his move. Are your competitors beating you to the punch?
Members need a simple, inexpensive way to get their training online: Bill, the president of The Electronic Exchange buying group got an earful from members at a recent Consumer Electronics industry event. Many were frustrated juggling training from multiple manufacturers, each with its own website and cryptic log in. A few of the biggest distributors could afford their own LMS, but everyone else pushed Bill to find an answer. After his initial research he learned that BlueVolt could provide a single-source solution for both members and suppliers. He polled some key contacts and their feedback was overwhelmingly positive. Bill moved forward and implemented BlueVolt and began moving his suppliers’ training online. Now his members have a cost-effective solution that doesn’t require them to build or manage a system of their own. Are your members frustrated about their training?
Our suppliers are struggling to get members’ attention: Bill of Electronic Exchange realized that his supplier/manufacturers, both big and small, were having a hard time reaching their distributors with training. His large manufacturers were struggling to drive traffic to their training centers and many of his smaller manufacturers could not afford their own site. All of them underestimated the amount of perseverance and effort it would take to succeed. Through his Association, Bill implemented BlueVolt for all his suppliers’ training. Since the training was now in one easy-to-find place, member traffic increased almost immediately. New courses are loaded on a weekly basis and many suppliers have seen a 10x increase in their enrollments at a fraction of the cost of supporting their own training center. Do you need to help your suppliers?
Everyone’s budget is limited: According to Karen, the Managing Director of the Manufactured Homes Association, online training is one the few programs that her suppliers are still willing to fund. They understand that by not participating they risk losing market share to more aggressive competitors. In the past suppliers fought their battles with sales reps crisscrossing the country on planes. Now, in leaner times the leading suppliers are gaining mindshare by investing in online training. With BlueVolt, Karen was able to structure her training center so that suppliers funded 100% of the cost. In addition she negotiated incentives that rewarded member employees for completing suppliers’ courses. Despite industry turmoil, her Association continues to gain members. Want a way to provide value without a lot of expense?